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Unveiling Apple GPT
A Closer Look at Apple’s Generative AI Endeavors

In the world of artificial intelligence, fierce competition among tech giants has become the norm. While OpenAI and Google have been making waves with their generative AI tools like ChatGPT and Bard, Apple Inc. has quietly entered the race. The Cupertino-based company is working diligently on its own artificial intelligence tools, aiming to challenge the dominance of its competitors. However, Apple has yet to finalize its strategy for bringing these groundbreaking technologies to the hands of consumers.
Behind the scenes, Apple has been busy developing its own framework called “Ajax” to create large language models. These models are the backbone of AI-based systems that power cutting-edge applications such as ChatGPT and Google’s Bard. With Ajax as its foundation, Apple has taken a step further by creating its own chatbot service, affectionately known among engineers as “Apple GPT.”
The development of Apple GPT showcases the company’s commitment to harnessing the potential of generative AI. By building its own AI tools, Apple aims to leverage the power of language models to enhance user experiences across its ecosystem of devices and services. However, unlike its competitors, Apple has yet to unveil a clear plan for the release and integration of these AI tools into its products.
While Apple’s foray into generative AI may still be shrouded in mystery, industry experts speculate that the company’s focus on privacy and data protection will play a significant role in shaping its AI strategy. Apple’s strong emphasis on user privacy has always been a hallmark of its products, and it’s likely that the company will incorporate stringent privacy measures into its AI technologies to safeguard user data.
Apple is quietly working on artificial intelligence tools that could challenge those of OpenAI, Alphabet’s Google and others, but the company has yet to devise a clear strategy for releasing the technology to consumers.
@markgurman reports trib.al/sGMHb7f
— Bloomberg TV (@BloombergTV)
6:15 PM • Jul 19, 2023